When it comes to media, there is more to getting the job done right than just yelling “action”. Media is a process that requires concept development, audio work, post-production work such as editing and, most of all, attention to detail. It can be a very inclusive operation with a lot of components, and at times it can be overbearing. This is what makes media so important to the brand, it is something that, if considered, should be approached professionally to get a truly lasting impression out of it.
Media follows a methodology that runs like clockwork; a script is drafted, scenes are shot, voice over work is done, and post production editing brings the project home. When done incorrectly, it can be a real headache, but when it is done at a professional standard the entire process runs smoothly and the results can be remarkable. Even a promotional video lasting less than a minute can turn disastrous if you don’t know what you are doing, and it is in this way that video production is not an aspect of your brand that you want to underestimate.